PICNIC Accelerator
Tone of voice: bold, empowering, friendly
PICNIC Accelerator is a digital marketing course aimed at small business owners with little time and big ambitions. It empowers solopreneurs to learn the digital marketing techniques that actually work - without wasting time on stuff that doesn’t.
PICNIC Accelerator tasked me with revamping their homepage copy. They wanted clear messaging that spoke to busy entrepreneurs, taking them on a compelling journey towards signing up.